Mobile Esports Are Taking the UK by Storm
When I first heard about the UK Mobile Masters 2024, I thought it was another niche event. I was wrong.
mobile esports
1. Start with the Numbers – Viewers, Revenue, and Reach
nine win — Last quarter, mobile esports tournaments attracted 12.3 million concurrent viewers on TikTok and 8.7 million on YouTube Shorts. That’s a 45 % jump from the same period in 2022, and it translates to roughly £4.5 million in advertising spend for a single 30‑minute match.